The history behind the "Seagram" name is one of the greatest Canadian success stories of the nineteenth and twentieth centuries. The artifacts related to this story are significant national resources that should be available to all Canadians. That is the reason that this project came to be.
During the late nineteenth and early twentieth century, Joseph Emm Seagram distinguished his company through the skilled production of the finest Canadian whiskies. With its brand names known and respected internationally, the Seagram name attracted entrepreneurs Samuel and Harry Bronfman in 1928. Under the Bronfman's leadership, the contributions to Canada's industrial development were significant, as the Seagram Company became the world's largest producer of spirits.
The story of this local Waterloo company is still one of international interest since the closing of The Seagram Museum in 1997, and the later sale of the Seagram business to Vivendi of France in 2000. The operations of the distilling industry are often misunderstood while the stories of distillery workers are rarely heard. By increasing accessibility of artifacts and historical content through the Internet, this Canadian success story will be told to a wide audience locally and beyond.