The City of Waterloo announces revitalization of Uptown Waterloo and the University District through partnership with My Main Street

Posted On Wednesday January 05, 2022

Today, the City of Waterloo is pleased to announce that Uptown Waterloo and the University District will participate in the My Main Street Local Business Accelerator program to help revitalize main streets.

In response to the COVID-19 pandemic, the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced a $23.25-million investment to the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO) to establish My Main Street — a two-year program to support the recovery and revitalization of main streets and local businesses in southern Ontario through two program streams.

EDCO is delivering the My Main Street Local Business Accelerator program stream, which supports the revitalization of 65 main street communities, and provides non-repayable contributions for more than 650 local businesses across southern Ontario. The program focuses on creating and maintaining vibrant and inclusive local main streets while providing residents, new entrepreneurs, and existing businesses with economic opportunities in our main street communities.

The Uptown Waterloo and University District main street communities in Waterloo will be supported with a dedicated Main Street Ambassador, customized market research, data analysis and non-repayable funding contributions for new and existing small businesses.

“The City of Waterloo is excited to participate in this program in partnership with My Main Street, Waterloo Region Small Business Centre, and Uptown Waterloo BIA,” says Justin McFadden, Executive Director of Economic Development at the City of Waterloo. “Many businesses have been working in some of the most challenging times we’ve seen. The support of the My Main Street program will provide customized assistance to businesses in Uptown and the University District of Waterloo, enhancing the opportunities for entrepreneurs and enriching main streets.”

“Waterloo is a dynamic city, and the business community plays a critical role in the health and well-being of our citizens,” adds His Worship, Dave Jaworsky, Mayor of Waterloo. “Entrepreneurs are the backbone of our city and are essential for achieving a high quality of living for all residents. I am proud of our local businesses, which have shown strength and resilience throughout the pandemic. The My Main Street program is an excellent opportunity for Uptown Waterloo and University District businesses to continue to grow and thrive right here in Waterloo.”  

For program details and further information, please visit For media inquiries, please contact