Welcome Home: The Story of Veterans' Green
Over one-million Canadians enlisted for military service during the Second World War. For those who returned home, housing shortages were widespread. So, the Town of Waterloo and Housing Enterprises Canada Limited announced one of Ontario’s first housing projects for returning veterans in September 1946. This became known as the Veterans’ Green Neighbourhood Project.
Sons of Waterloo
A Memorial to our War Dead: The Great War (First World War) 1914-1918 and the Second World War 1939-1945
For most of us, our understanding of war comes second-hand, through images seen in library books, the evening news or on a movie screen. Our closest connection to war may be the discovery of family wartime memorabilia, such as medals, photographs or badges tucked away in an attic or basement. For those of us born during peacetime, all wars seem far removed from our daily lives. We often take for granted our political choices and constitutional privileges. However, the men and women of Waterloo who voluntarily went off to war in distant lands did so with the belief that these freedoms and rights were being threatened. It is with this in mind that we honour and remember the ones that made the supreme sacrifice of war, our “Sons of Waterloo.”
Canadian Women in the Second World War
For the first time in Canadian history, women were able to enlist in their own divisions of the Army, Navy, and Air Force. Although Canadian women were not allowed into combat training during WWII, they did nearly everything else. Tens of thousands joined the women’s divisions of the Armed Forces to work clerical, administrative, communication, and support jobs.
While some women chose to enlist, hundreds of thousands more stepped into traditional men’s work in wartime industry. At home and abroad, women became welders, pilots, nurses, and clerks in Canadian factories and foundries. The government offered women incentives such as free daycare to get them working. They were paid much less than their male counterparts.
Industry in Waterloo during the Second World War
The start of the Second World War marked the beginning of many significant changes in the Town of Waterloo. Prominent local businesses began shifting industrial production to benefit the War Effort. Waterloo experienced nothing short of what one survey dubbed an industrial revolution. The town experienced a net growth in the work force of more than 60 per cent or 8,037 employees between 1939 and 1943. The three major local contributors to the War Effort were Waterloo Manufacturing Company, Sunshine Waterloo Limited, and Joseph E. Seagram and Sons Limited.
Joseph E. Seagram and Sons Limited
When the Second World War was declared, the Canadian Government diverted all distillers’ alcohol production to the War Effort. This resulted in a dramatic increase in the production of ethanol. In 1943, Seagram’s Waterloo plant turned to the production of wheat ethanol for War purposes. While some ethanol was used as fuel, most of it was used in the production of synthetic rubber. Synthetic rubber was in high demand since supplies of natural rubber had been cut off by the War in Asia. According to Seagram production records, the local plant distilled a total of 3,235,258.47 imperial gallons of wheat ethanol from 1943-1946.
With all production directed to the War Effort, inventories of aged spirit became depleted due to public demand. By late 1942, the Liquor Control Board of Ontario implemented a strict rationing program limiting purchases to one 12 ounce bottle per person, per month. This amount was increased to one 25 ounce bottle per month. From 1943-1944 Seagram’s Waterloo plant suspended most of its spirit production except for Canadian brandy. When peace was finally declared in 1945, Canadian Distiller’s supplies of aged spirits were so low that the rationing program was extended until 1947 to allow time to build up stock.
Veterans Get Priority
Under the Veteran’s Land Act, homes built during this period had to be offered to veterans before placing them on the open market. The second phase of construction was announced in 1948. This second phase also produced dwellings available for veterans to rent or lease. These units would have two, three, and four bedrooms for a rental cost of $48.00-$55.00 a month.
The Veterans' Green Neighbourhood
Between 1944 and 1945, advertisements in local newspapers across the country encouraged veterans to take advantage of the many benefits offered, including home ownership. When Army Sapper/Engineer Keith Beal (sole owner of 22 Fir Street, Waterloo) came home in 1946, he recalls the housing situation:
“There were no homes. I stayed with my parents and began working where I made 35 cents an hour.”
Growing Up in the Neighbourhood
As families settled into their new suburban surroundings, a sense of community began to take root. The common ties that brought them together as a neighbourhood resulted in the building of a community rink on Hazel Street, a horseshoe pit in the back of Maple Court, and community garden plots on Albert Street.