At the Museum
What's on
A Distiller's Tale: The Art and Legacy of the Seagram Distillery
July 8, 2025 to May 1, 2026
The City of Waterloo Museum is proud to announce the opening of a new exhibition, A Distiller’s Tale: The Art & Legacy of the Seagram Distillery, celebrating the remarkable story of one of Canada’s most recognized names in whisky.
Running July 8, 2025, through to May 1, 2026, the exhibition explores the 130-year history of the Seagram distillery, which operated continuously at the corner of Erb and Caroline Streets—from 1857 to 1992. More than just a local employer, Seagram’s was a cornerstone of the city’s economic and social fabric, known for its strong workplace culture and community roots.
Visitors to the exhibition will discover how whisky production in Waterloo was both a science and an art—a true grain-to-glass process. From the careful milling of grain to the blending and bottling of iconic labels like Seagram’s V.O., Seagram’s 83, and Canadian Rye, each step reflected precision, innovation, and collaboration. Behind the scenes were master blenders and distillers, along with specialized companies that engineered copper stills, crafted oak barrels, produced glass bottles, and designed the packaging that helped shape Seagram’s global image.
Through a rich collection of artifacts, archival photographs, film footage, and oral histories, A Distiller’s Tale sheds light on how the distillery helped shape Waterloo’s industrial landscape and Canada’s reputation in the global spirits industry.
What: A Distiller’s Tale: The Art & Legacy of the Seagram Distillery
Where: City of Waterloo Museum, located at Conestoga Mall (near the food court)
When: July 8, 2025 to May 1, 2026
Hours: Tuesday to Friday 10 a.m. to 4 p.m.
Learn more about the accessible features offered for our exhibits on our Accessibility at the Museum page.
Community Case – Beechwood Neighbourhoods: Reimagining Communities
Beechwood Neighbourhoods: Reimagining Communities
Step into the story of Beechwood—where farmland, picnic grounds, and bold postwar ideas grew into one of Ontario’s best-planned neighbourhoods. This new exhibit traces Beechwood’s journey from the 1950s to today, highlighting visionary planning, resident-led recreation, and the community spirit that shaped every decade. Discover how parks, schools, associations, and neighbours working together created a model community that continues to evolve. Filled with local stories, photographs, and moments of pride, the exhibit celebrates the people behind the place. Created in partnership with the City of Waterloo Neighbourhoods team, neighbourhood associations, and many dedicated residents, it’s an invitation to explore, remember, and be inspired—come visit and see Beechwood’s history come to life.
What: Beechwood Neighbourhood Display
Where: City of Waterloo Museum, located at Conestoga Mall (near the food court)
When: January 20, 2026 to May 1, 2026
Hours: Tuesday to Friday 10 a.m. to 4 p.m.
Visit us
Monday closed
Tuesday 10 a.m. to 4 p.m.
Wednesday 10 a.m. to 4 p.m.
Thursday 10 a.m. to 4 p.m.
Friday 10 a.m. to 4 p.m.
Saturday closed
Sunday closed