At the Museum
What's on
A Distiller's Tale: The Art and Legacy of the Seagram Distillery
July 8, 2025 to May 1, 2026
The City of Waterloo Museum is proud to announce the opening of a new exhibition, A Distiller’s Tale: The Art & Legacy of the Seagram Distillery, celebrating the remarkable story of one of Canada’s most recognized names in whisky.
Running July 8, 2025, through to May 1, 2026, the exhibition explores the 130-year history of the Seagram distillery, which operated continuously at the corner of Erb and Caroline Streets—from 1857 to 1992. More than just a local employer, Seagram’s was a cornerstone of the city’s economic and social fabric, known for its strong workplace culture and community roots.
Visitors to the exhibition will discover how whisky production in Waterloo was both a science and an art—a true grain-to-glass process. From the careful milling of grain to the blending and bottling of iconic labels like Seagram’s V.O., Seagram’s 83, and Canadian Rye, each step reflected precision, innovation, and collaboration. Behind the scenes were master blenders and distillers, along with specialized companies that engineered copper stills, crafted oak barrels, produced glass bottles, and designed the packaging that helped shape Seagram’s global image.
Through a rich collection of artifacts, archival photographs, film footage, and oral histories, A Distiller’s Tale sheds light on how the distillery helped shape Waterloo’s industrial landscape and Canada’s reputation in the global spirits industry.
What: A Distiller’s Tale: The Art & Legacy of the Seagram Distillery
Where: City of Waterloo Museum, located at Conestoga Mall (near the food court)
When: July 8, 2025 to May 1, 2026
Hours: Tuesday to Friday 10 a.m. to 4 p.m.
Learn more about the accessible features offered for our exhibits on our Accessibility at the Museum page.
Community Case – Celebrating 50 Years of Community Service
The Caribbean Canadian Association of Waterloo Region
In partnership with the Caribbean Canadian Association of Waterloo Region, the City of Waterloo Museum is proud to present “Celebrating 50 Years of Community Service – The Caribbean-Canadian Association of Waterloo Region”, on view in our vestibule. This special exhibit highlights the rich history, vibrant culture, and lasting impact of the CCAWR — from its early beginnings to five decades of celebrations, education, and community events. Come explore the deep Caribbean roots in Waterloo Region and discover how this incredible organization has helped shape the diverse, dynamic community we know today.
What: Celebrating 50 Years of Community Service
Where: City of Waterloo Museum, located at Conestoga Mall (near the food court)
When: July 8, 2025 to December 31, 2025
Hours: Tuesday to Friday 10 a.m. to 4 p.m.
Visit us
Monday closed
Tuesday 10 a.m. to 4 p.m.
Wednesday 10 a.m. to 4 p.m.
Thursday 10 a.m. to 4 p.m.
Friday 10 a.m. to 4 p.m.
Saturday closed
Sunday closed