Seagram's King's Plate Whisky Bottle

1939 to 1961

First introduced in 1934, this brand was created to celebrate Joseph Seagram's racehorses and their many wins in the King's and Queen's Plates. In 1939, when the British Royal Family visited Canada, Seagram's released a new label in celebration. The artwork on the new label, depicting Seagram jockeys and horses who won the Plate, was painted by famous military artist A.H. Hider in 1906.

The back label displays all the Seagram Stables winners of the Plate between 1897 and 1935 – totalling 20 in all. To this day, the Seagram Stables holds the title for the most wins since the first running of the Plate in 1860. The date on the orange excise strip covering the bottle cap tells the year when the youngest whisky in the blend was distilled.

King's Plate Canadian Rye Whisky was delisted in 1964.

To learn more about King’s Plate Whisky and the Waterloo Distillery check out our virtual exhibit Integrity, Craftsmanship, Tradition. Or if you want to learn more about the making of Canadian whisky, visit our virtual exhibit That’s The Spirit.

Select image to open a larger view.