Seagram's King's Plate Whisky Bottle

1939 to 1961

First introduced in 1934, this brand was created to celebrate Joseph Seagram's racehorses and their many wins in the King's and Queen's Plates. In 1939, when the British Royal Family visited Canada, Seagram released a new label in celebration. The artwork on the new label, depicting Seagram jockeys and horses who won the Plate, was painted by famous military artist A. H. Hider in 1906.

The back label displays all the Seagram winners of the Plate between 1897 and 1935 – totaling 20 in all. The red excise strip covering the bottle lid shows the date the youngest whisky was put into barrels to age. 

King's Plate was delisted in 1964.

To learn more about King’s Plate Whisky and the Waterloo Distillery check out our virtual exhibit Integrity, Craftsmanship, Tradition. Or if you want to learn more about the making of Canadian whisky, visit our virtual exhibit That’s The Spirit.

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