Waterloo Distillery White Wheat Whiskey Bottles

1912 to 1945

In 1873 Joseph Seagram and his partners William Roos and George Randall registered the label for their Waterloo Distillery White Wheat whisky.  The attractive label was printed by the British American Bank Note Company of Ottawa.  As the name indicates, the primary grain used in the production of this spirit was wheat.

In the 1930s a rectangular silver label replaced the previous white paper label design. White Wheat ceased production during the Second World War.

To learn more about White Wheat Whiskey and the Waterloo Distillery visit our virtual exhibit Integrity, Craftsmanship, Tradition.

Select image to open a larger view.