Advertising and sponsorship

Reach local residents aged 55+ through our printed and digital Ageing Well Waterloo directory.

With a distribution of 10,000 to households in Waterloo and copies available at City Hall, recreation facilities, libraries, and select agencies and businesses, this affordable directory offers advertisers exceptional value.

A digital version of the directory will also be available on the city's website and promoted on social media.

View the 2024/2025 edition online

Rates and ad dimensions

Prices are for 2 years of advertising. HST is not included. 

Cover space may be available. Contact greg.cummer@waterloo.ca for more information.

Publication schedule

Submit your advertisement

• upload directly to our submission forms: non-profit or business 
• advertisements must be 300 dpi or higher and match dimensions above
• preferred format is PDF, but JPG, EPS or TIFF also acceptable
• advertising submission must be completed for every advertisement

If you require edits to a previous ad, information must be provided on the ad submission form. A proof will be provided for new designs and edited advertisements. If there is no response by the specific date the ad will run as sent. 

Advertisement edits are not accepted over the phone. All edits must be communicated with a record of changes.

Sponsorship

The Ageing Well Waterloo directory offers sponsorship opportunities on a first-come, first-serve basis. Sponsors can enjoy the following benefits:

• cover pages in the directory - front inside, back inside, and back outside
• logo placement - in the directory's acknowledgement page
• media mentions - city's multiple social media posts and/or press releases pertaining to the directory

The City of Waterloo welcomes sponsorship proposals. There is a minimum sponsorship amount of $2,000. Contact greg.cummer@waterloo.ca for more information.

Connect with residents by advertising on 17 digital screens installed throughout the City of Waterloo's recreation facilities. Over 2 million people visit these facilities each year.

Book an indoor digital screen ad

Submitting your ad

• book and upload your ad 2 to 3 weeks before your start date 
• ads must match dimensions below

Static ads

• 1920 pixels wide x 926 pixels high 
• preferred format: JPG 

Recommendations

• 65 pt/pixel headlines
• 36 to 48 pt/pixel information copy
• maximum 50 to 60 words for best readability
• avoid having text within 50 pixels of borders

Video ads

• 15 seconds long, no sound or include closed captioning
• 720p (1280 x 720)/30 frames per second
• After Effects render settings for audience compatible MP4
• 5MB/second maximum

Print publication discontinued. Sign up to receive seasonal city program information/registration reminders at waterloo.ca/subscribe

Current and past editions are available online.

For spaces such as soccer sideline signage, rink boards and ice resurfacer wraps, contact Brandon Smith:

• Phone: 416-895-8806
• Email: Brandon Smith