You may be eligible if you own a business in Waterloo.
To receive campaign materials, you must:
- have a business address in Waterloo, Ontario
- have a physical location in Waterloo (required for some print materials)
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Find funding, support and resources to help Waterloo businesses manage the impacts of U.S. tariffs.
Explore the Support Local campaign to promote your business.
View the motion from City of Waterloo Council (PDF).
On this page:
Get free tools to connect with local customers through the Support Local, Support Waterloo campaign.
The campaign encourages residents to shop locally while helping businesses share their stories and reach the community.
Resources are free for eligible businesses.
Resources include:
Applications are reviewed by the Economic Development team. Eligible businesses will receive instructions to access resources by email.
If you have questions about the Support Local campaign, eligibility, the application process, or need a different format to apply, email ecdev@waterloo.ca
You may be eligible if you own a business in Waterloo.
To receive campaign materials, you must:
Advanced Manufacturing and Innovation Competitiveness (AMIC)
The Government of Ontario Regional Development Program - Advanced Manufacturing and Innovation Competitiveness (AMIC) Stream, provides financial support to advanced manufacturing companies with a focus on small and medium-sized enterprises across Ontario. Eligible companies can get support to make investments in technology, equipment or skills to improve your competitiveness.
Business Development Bank of Canada (BDC)
Business Development Bank of Canada (BDC) provides expert advice and financing solutions to help Canadian businesses make smart, considered decisions to help you succeed and mitigate risks when dealing with the impacts of tariffs.
Large Enterprise Tariff Loan (LETL)
Large Enterprise Tariff Loan (LETL) is a new financing facility announced by the Government of Canada to provide financing support for large Canadian enterprises affected by actual and potential new tariffs and countermeasures and which face challenges accessing traditional sources of market financing.
The Ontario Together Trade Fund (OTTF) provides financial support to help businesses near-term investments so they can serve more interprovincial customers, develop new markets and re-shore critical supply chains in the face of U.S. tariffs. Projects must address the impacts of U.S. trade disruptions and align with Ontario’s key economic priorities, including trade diversity and trade security.
NEW - Protect Ontario Financing Program
Protect Ontario Financing Program is designed to provide critical support for businesses that are facing significant tariff-related disruptions as a result of s.232 tariffs on steel, aluminum and autos. This fund will provide immediate relief for Ontario businesses that are facing s.232 tariff-related working capital challenges, such as payroll, lease and utility payments.
Southwestern Ontario Development Fund
The Government of Ontario Southwestern Ontario Development Fund provides support for projects and investments to growing companies for economic development in southwestern Ontario.
Strategic Response Fund (SRF) helps Canadian industries innovate, adapt and compete in a changing global economy. The SRF supports large-scale, transformative projects that build economic resilience, strengthen supply chains and protect good jobs in key sectors such as steel, aluminum, automotive, forest products, AI and advanced technologies.
Regional Tariff Initiative (RTRI)
The Regional Tariff Initiative (RTRI) provides $1 billion over 3 years to support small and medium-sized enterprises (SMEs) and sectors impacted by tariffs, strengthening the competitiveness of Canadian businesses by helping them boost productivity, cut costs, build more resilient supply chains and reach new markets. Funding up to $10 million in repayable funding and up to $1 million in non-repayable funding.
To support businesses, the Canada Revenue Agency (CRA):
Scientific Research and Experimental Development (SR&ED) - Tax Incentives
The Government of Canada Scientific Research and Experimental Development (SR&ED) Tax Incentives program is eligible to businesses who are engaged in scientific research and experimental development, where you may be able to earn tax incentives that reduce your income tax payable.
Accelerated Investment Incentive and Immediate Expensing to boost productivity and attract investment, this new government is introducing a Productivity Super-Deduction—a set of enhanced tax incentives covering all new capital investment that allows businesses to write off a larger share of the cost of these investments right away. These will also make it easier for businesses to invest and grow.
Read Chapter 1: Building a stronger Canadian economy | Budget 2025
Access international markets, and get support with advisory services, funding, accelerator programs and tailored support at trade events.
With a presence in more than 160 cities worldwide, the Trade Commissioner Service can help you do business with the world.
Export Development Canada offers a range of services to help companies export and access new markets, including:
Skill Development Trade Fund (SDF)
The Skills Development Fund (SDF) Training Stream offers funding to organizations for innovative projects that address challenges to hiring, training, or retaining workers, including apprentices, to drive Ontario's economic growth.
Employment and Social Development Canada Work-Share Program provides work-sharing special measures to support businesses affected by tariffs.
Canadian Manufacturers and Exporters
Canadian Manufacturers and Exporters is Canada’s largest trade and industry association that represents manufacturers and exporters.
Excellence in Manufacturing Consortium (EMC)
Excellence in Manufacturing Consortium (EMC) provides a list of free resources for manufacturers and remains committed to keeping Canadian manufacturers informed about Canada / US trade relations.
Trillium Network for Advanced Manufacturing
The Trillium Network for Advanced Manufacturing – ecosystem directory provides information about more than 230 publicly funded and non-profit organizations supporting Ontario’s manufacturing ecosystem.
The following associations may represent your business and provide valuable resources to keep you informed about advocacy efforts and industry impacts.
In response to the impacts of U.S. tariffs, the Government of Ontario has announced the Protecting Ontario Account (POA), a $5 billion fund designed specifically to support businesses in preserving jobs, transforming operations, and fostering growth in strategic sectors significantly affected by tariffs.
Key initiatives funded by the POA will include:
Sign up for the City of Waterloo SMART Business e-newsletter to get the latest information about supports available and information for Waterloo businesses.
The City of Waterloo Economic Development team is here to help support businesses. We can connect you to resources, advocate for programs, or help make connections to new supply chains within the region.
To book a meeting with an Economic Development Officer, email ecdev@waterloo.ca.
We’re here to help you move your business forward — email ecdev@waterloo.ca.
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