- City of Waterloo Economic Development Office – connect with our team to explore trade programs, investment support, and business expansion strategies
- Explore Waterloo Region – discover local restaurants, shops, attractions and events, along with blogs and guides for shopping local
- Uptown Waterloo BIA Directory – browse local shops, cafés, restaurants, professional services and more in Uptown Waterloo.
- Waterloo EDC Business Directory – discover and connect with businesses of all sizes, from innovative startups to global companies that are supporting our local economy
- Waterloo Chronicle Business Directory – find local businesses and featured community spotlights
- Ontario Made Directory - explore products and services made in Ontario
- Canada Made Directory - explore products and services made in Canada
- Trillium Network for Advanced Manufacturing - TrilliumGIS – explore an interactive map of Ontario's advanced manufacturing sector, featuring more than 12,000 manufacturing businesses and 250 ecosystem partners
- Kitchener-Waterloo Chamber of Commerce Trade Services – access advocacy, trade certification, networking opportunities and market entry support for exporters
Support Local Waterloo
Promote your business with free resources through the Support Local campaign, access local support and meet some of Waterloo's businesses.
Find funding, support and resources to help manage the impacts of U.S. tariffs on the Trade and tariff resources page.
On this page:
Get free resources to promote your business
Connect with local customers through the Support Local, Support Waterloo campaign. Participating businesses receive free promotional resources, including:
- a guide to help you participate in the campaign
- customizable digital templates and graphics to share your story
- printed materials to display in your storefront (stickers and decals)
The campaign encourages residents to shop locally while helping businesses share their stories and connect with the community.
Who can apply
To join the campaign, your business must have an address in Waterloo. Some printed materials are only available to businesses with a physical location in Waterloo.
If you have questions about the campaign, eligibility, the application process, or need a different format to apply, email ecdev@waterloo.ca.
Find local business resources
Find local organizations, directories and tools that can help you promote, connect and grow your business:
Subscribe to our newsletter
Smart Business is a monthly email featuring local business stories, funding opportunities, events and resources, including:
- local business news and updates
- grants and funding opportunities
- events and workshops for entrepreneurs
- resources to help you start, grow or scale
- economic development and trade updates
Book a meeting
The City of Waterloo Economic Development team is here to help support businesses. We can connect you to resources, advocate for programs, or help make connections in the region.
To book a meeting with an Economic Development Officer, email ecdev@waterloo.ca.
Contact us
We’re here to help you move your business forward — email ecdev@waterloo.ca.
Subscribe to Smart Business
Stay up to date on grants, programs and events that support your business. Subscribe to our monthly newsletter.
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