Advertising and sponsorship

We offer affordable and convenient ways to advertise in city facilities and publications. Sponsorship of city programs, events and facilities is also available.


Ageing Well Waterloo directory

The City of Waterloo's Ageing Well Waterloo directory is the place to promote your business, organization or services to the Region's 55+ residents.

With a distribution of 10,000 to households in Waterloo and copies available at City Hall, recreation facilities, libraries, and select agencies and businesses, this affordable directory offers advertisers exceptional value.

A digital version of the directory will also be available on the city's website and promoted on social media.

View the 2024/2025 edition online.


 Rates and ad dimensions

Page size

Dimensions (inches)



Quarter 3.375W x 4.25H $450 $600
Half-vertical 3.375W x 8.5H $675 $900
Half-horizontal 7.25W x 4.25H $675 $900
Full 7.25W x 8.5H $1,125 $1,500

*HST not included, prices are for 2 years of advertising.

Cover space may be available. Contact for more information.

Publication schedule





2024/2025 August 31, 2023 Winter 2024
Submit your advertisement
  • upload directly to our submission forms: non-profit or business 
  • advertisements must be 300 dpi or higher and match dimensions above
  • preferred format is PDF, but JPG, EPS or TIFF also acceptable
  • advertising submission must be completed for every advertisement

If you require edits to a previous ad, information must be provided on the ad submission form. A proof will be provided for new designs and edited advertisements. If there is no response by the specific date the ad will run as sent. 

Advertisement edits are not accepted over the phone. All edits must be communicated with a record of changes.


The Ageing Well Waterloo directory offers sponsorship opportunities on a first-come, first-serve basis. Sponsors can enjoy the following benefits:

  • cover pages in the directory - front inside, back inside, and back outside
  • logo placement - in the directory's acknowledgement page
  • media mentions - city's multiple social media posts and/or press releases pertaining to the directory

The City of Waterloo welcomes sponsorship proposals. There is a minimum sponsorship amount of $2,000. Contact for more information.

Indoor digital screens 

Connect with residents by advertising on 17 digital screens installed throughout the City of Waterloo's recreation facilities. Over 2 million people visit these facilities each year.

Book an indoor digital screen ad

Submitting your ad
  • book and upload your ad 2 to 3 weeks before your start date 
  • ads must match dimensions below
Static ads
  • 1920 pixels wide x 926 pixels high 
  • preferred format: JPG 
  • 65 pt/pixel headlines
  • 36 to 48 pt/pixel information copy
  • maximum 50 to 60 words for best readability
  • avoid having text within 50 pixels of borders
Video ads
  • 15 seconds long, no sound or include closed captioning
  • 720p (1280 x 720)/30 frames per second
  • After Effects render settings for audience compatible MP4
  • 5MB/second maximum


Business rates


1 month

3 months

12 months

static $137.44 $371.10  $1319.47
video $178.75 $482.62 $1762.75
discount no discount includes 10% discount includes 20% discount
changes no changes includes 1 ad file change includes 4 ad file changes

HST not included.

Non-profit rates


1 month

3 months

12 months

static $68.84 $185.86  $660.84
video $79.40 $214.40 $762.27
discount no discount includes 10% discount includes 20% discount
changes no changes includes 1 ad file change includes 4 ad file changes

Additional changes are $25 per ad change. HST not included.

ActiveWaterloo Guide (formerly Program and Activities Guide)

Print publication discontinued. Sign up to receive seasonal city program information/registration reminders at

Current and past editions are available online.

Publication schedule
EditionEmail distribution dateRegistration date
Winter 2024 November 22, 2023 Active Living: December 6, 2023
Aquatics: December 20, 2023
Spring 2024 February 22, 2024 Active Living: March 7, 2024
Aquatics: March 21, 2024
Summer 2024 May 23, 2024 Active Living: June 6, 2024
Aquatics: June 20, 2024 
Fall 2024 August 8, 2024 Active Living: August 22, 2024
Aquatics: September 5, 2024 
Winter 2025 November 21, 2024 Active Living: December 5, 2024
Aquatics: December 19, 2024 


Facilities and outdoor sportsfields

For spaces such as soccer sideline signage, rink boards and ice resurfacer wraps, contact Brandon Smith:

ActiveWaterloo e-newsletter

The ActiveWaterloo newsletter keeps readers up-to-date with the latest recreational and leisure activity information. Selling features include: 

  • distributed once a month by email to 4500+ readers
  • $111.49 for a block ad
  • dimensions: 1200 X 630 pixels, jpeg format 

Your ad must include a web link to direct readers for more information. Advertisements must match dimensions or request design services. No more than two advertisers per month will be accepted. Placement is first come, first served.

Upload your request to our submission form, 3 to 4 weeks before your start date. 


Sponsorships range from programs and events, to facilities such as diamonds and sport fields. Benefits could include:

  • logo/name on City of Waterloo property or event space
  • advertisements on digital screens
  • social media coverage through the sponsorship
  • media release to announce sponsorship

For further details, contact Mandy Louca at

Festival sponsorship


Lumen is a festival of light, art, and technology that features local and international artists working in installation and light-based mediums.

As a sponsor, we invite you to help the City of Waterloo take residents on a visual journey that will showcase the arts through our region's best technological platforms. The festival will see collaborations between the tech sector, local universities, artists, and local arts institutions. This free festival has so much to offer. As a sponsor, you will be part of the ground-breaking innovators who help shape the city we call home.


Celebrate the winter season in Waterloo at Winterloo, a free annual outdoor festival filled with art, activities, and games. It's the only major winter event in the region, attracting thousands of people of all ages with its fun and engaging indoor and outdoor programs and activities like the professional ice carving competition, dog sled rides, outdoor games, and more.

We heavily rely on the support of sponsors to bring Winterloo to life each year. Supporting us provides high-visibility opportunities to help sponsors reach their marketing goals. Through Winterloo's marketing materials and media partners, your business will be seen and heard by thousands of event participants. Join us in making Winterloo a success!

For more details, contact TTY 1-866-786-3941.